Chicken Soup for the Soul or Fast Food Art Live
There is hardly any need to explain the rationale behind the phenomenon of
fast food. In some ways we are all Americans, and indeed, a consumer-oriented
society is on the top 10 list of our modern system of values. There’s another
thing that we share in common: when we think time we mean money; when we think
art we need money, sooner or later. Art, in its turn, is the best investment in
eternity. The spokesperson of the
evergreen and the soul’s best friend. Well, I have a shortcut for you:
Ingredients:
5 pieces of
framed canvases size 100õ80 cm
5 pieces of
framed canvases size 120õ100 cm
5 pieces of
framed canvases size 150õ150 cm
3 pieces of
framed canvases size 175õ 145 cm
3 pieces of
framed canvases size 200õ145 cm
2 pieces of framed canvases size 200õ200 cm
5 pieces of
framed canvases size 265õ 200 cm
For the
stuffing:
2 sets of oil
paints, standard tube size of 250 ml each
2x1.5 kg of white
oil paint
3 bottles of
turpentine
3 bottles of
diluting agent
Recommended cooking equipment & kitchen supply:
1 set of oil paint brushes
8 pieces of dyers’ brushes: 4 of them medium, the rest - large size
1 microwave
1 videobeamer,
1. screen, size 3x4 m
1 digital camcorder /cameraman
1.wireless minicam/webcam on the head of the artist
1. videomixer
1 microphone & 1 speaker
1 PA system
Preheat the
gallery to boiling point. For best results hang the empy framed
canvases on the walls, with price tags on each canvas. The tags indicate the
nominal price of each empty framed canvas, average estimates for stuffing
and production costs included.
Place the microwave on a pedestal in the middle of the
gallery.
Welcome into the gallery visitors and connoisseurs of
Ventsi Zankov, who were invited to attend the event.
Weight the ingredients and
calculate the cooking time. For best results Ventsi Zankov presents tentative
production cost to the public, including:
e.g. A framed canvas size 150õ100 ñì will come up to 30 EURO/60 BGL (retail
price). Should the visitor’s wish be that a picture is made for him/her on the
spot for a total of 10 minutes, the production costs will amount to 20 EURO/40
BGL. The average estimate for oil paints needed to cover the size of canvas in
question comes up to 4 EURO/8 BGL . The total for this order will amount to 54
EURO/106 BGL.
This recipe is deviced to give visitors the opportunity to order a picture,
decide on the timeframe and closely monitor the production cycle. All of this
beautifully tailored to match visitors’ purchasing powers.
The mimimum timeframe for making a picture is 1 minute, that is the visitor
will cover the production costs (2 EURO/4BGL) as well as the price of the
framed canvas and the paints needed to cover the canvas within the chosen
timeframe (1 minute).
In addition, this recipe allows for utmost transparency and accountability.
The microwave timer will provide an accurate count of the negotiated timeframe.
Add, shake and … When ‘cooked’, the pictures will
remain in the gallery until the exhibition is closed down. The original price
tag will be replaced with a new one, indicating the name of the visitor who
placed the order (and who holds the copyright over the picture), and the
timeframe within which the picture was made.
The visitor who placed the order and who owns the picture shall not, under any circumstances, have the right to
take the picture away before the closedown of the exhibition.
Pictures, ordered during the
opening day of the exhibition, will be
finished on the second day if the production timeframe exceeds half an hour.
A list for all placed orders will be drafted at the beginning of each day,
and a raffle will be held to finalize Ventsi Zankov’s agenda for the day.
… serve. The creative process will be recorded with
a digital camcorders and projected to a large screen, size 3x4m, placed either
inside or outside the gallery.
The record itself is considered to belong to another genre: the art of videodocumentary.
The record will be made available to the visitor, who placed the order, upon
his/er request and after additional price negotiation.
Tentative prices will surely comply with current international price
quotes.
The Fast Food Art Live Exhibition will be open to
visitors over a period of two weeks.
Opening Day Schedule:
Opening address 7.15
pm - 7.30 pm
McDonalds Reception 7.30
pm – 8.30 pm